Board of Directors
The members of the Board of Directors act as volunteers. They must be members in good standing of the chapter and hold accreditation (ACC, PCC or MCC). Ideally they have previously served on one or more committees.
May Li
Director of Brand Strategy & Communications
May Li is a Professional Certified Coach (PCC) with a Master’s degree in Marketing and nearly two decades of experience in market development and brand leadership across technology, FMCG, fashion, and luxury sectors.
Her professional journey began in corporate environments, where she worked in growth, brand, and team development across diverse cultural settings. Over time, she developed a balanced approach to work: one that honors structure and standards, while leaving room for reflection and thoughtful dialogue.
In recent years, her focus has evolved toward coaching. She works with leaders navigating change, supporting clarity, maturity, and steady decision-making. She values continuous learning and believes that meaningful growth often unfolds quietly, through awareness and collaboration.
May approaches Board service with a spirit of contribution and partnership. She brings a long-term perspective and a genuine commitment to supporting the coaching community with care and respect.
She lives in Toronto with her family and her cat, and enjoys reading, travel, Pilates, and music.