10898863

I help victims of domestic abuse and/or cancer patients create a life of freedom, power and joy.
Shirin Ariff, B.A. (Eng. Hons.), B. Ed., OCT, ACC, has dedicated over 22 years to the field of education. Her commitment to empowering others extends beyond the classroom. She has established herself as a 6-time international best-selling author and an international speaker. Shirin’s viral speech, "Love Conquers All," has been viewed over 3 million times worldwide, demonstrating her powerful ability to connect and inspire on a global scale.
As an award-winning Life Transformation Coach, Shirin equips her clients with practical tools and distinctions that help them tap into their personal power. Her coaching philosophy centres on fostering authenticity, joy, freedom, and dignity in individuals while guiding them toward more fulfilling lives.
As a mother of four, Shirin has navigated facial paralysis, survived cancer, and endured two dysfunctional and abusive marriages. These experiences form the foundation of her international best-selling memoir, "The Second Wife," where she shares her heart-wrenching journey. She draws her wisdom from lived experiences and extensive training to serve and empower others, thereby earning her the affectionate nickname “Coach Yoda.”
Shirin’s compelling story, "Beauty and the Beast," was featured in the Dream Big docuseries by Ethnic Channel Group and showcased at the New York International Women’s Film Festival. It was also short-listed at the Toronto International Women’s Film Festival in 2021, highlighting her life.
Beyond her personal achievements, Shirin serves her community as the Founder of 7 Arcs Coaching, where she inspires others through books and anthologies. Her recent best-seller anthology, "Cancer Heroes," is a curated collection of stories that offer hope and transformation. Under her "Be Your Own North Star" brand, Shirin has designed and delivered workshops, as well as individual and group coaching programs, facilitating transformative learning experiences. Shirin is also the Founder of the proclaimed National Cancer Hero Day; an initiative focused on raising awareness and funds for cancer patients.
Awards
• The Woman on Fire Award, 2023
• Top Transformation Coach, 2024 (International Association of Top Professionals)
• The Women of Inspiration - Inspire Award, 2024 (New York)
• The International Impact Book Award, 2024
• Canadian Global Award Top 20 Women Leader, 2025
• International Impact Book Award - Author of the Year, 2025
• The Spirit of Schlifer Award – The Barbra Schlifer Legal Clinic - 2026
Media Features
Shirin Ariff has been featured on a wide range of prominent media platforms, including CTV News, Toronto Guardian, Vancouver Guardian, SiriusXM, Vimeo Defective Geeks, FoxNews40, LinkedIn, Kultur'd, She Does the City, Global News Radio 640, Fusia, Desi Today Magazine, The Nigerian Canadian Newspaper, Drishti Magazine, Humble Beginnings, FYIG, Frequency5FM, The Prickly Pair Show, OMNI News, Zee TV, ATN, SONYTV, PTN, NGE, Canadian Chronicles, The Brown Girl Magazine, Innisfil Today, Ethnic Channel, Immigrant Nation, and numerous other podcasts.